Christmas Belgian style: Mountain biking in Houffalize

I don’t particularly like Christmas – just to make it clear. However, you can make it a little nicer on yourself by, let’s say, keeping biking in mind while planning the Christmas weekend. I’m spending 10 days in Belgium where the weather is not really sunny – an understatement for -2C and 15 cm of… Continue reading Christmas Belgian style: Mountain biking in Houffalize

Friday Video: Cycle Oregon – The Rapha way

Somehow we feel that today you have more time to check out the traditional Friday video. So grab another coffee and if you feel peer pressure: Pretend you are cleaning your (unplugged) keyboard or just reserve a meeting room for yourself for the coming 20 minutes. As a mountain biker I prefer the forest and… Continue reading Friday Video: Cycle Oregon – The Rapha way

Rapha Cycling

During the last ten years the traditional and leading bike brands have been putting more and more effort and resources in their brand identity. They also started to realize, as brands in other fields did , the commercial value of their online identity and the use of the channel for direct sales. The nature of… Continue reading Rapha Cycling

The 1910 Tour de France Challenge

Sepia is the new black

The Rapha clothing company is from my short experience similar to cycling clothing to what Louis Vuitton is for purses. Luckily, cycling apparel have always had more taste than ladies purses and some of the Rapha lines look pretty cool. Too bad their prices seem to be similar to LV, so I haven’t been able… Continue reading The 1910 Tour de France Challenge