Rapha Cycling

During the last ten years the traditional and leading bike brands have been putting more and more effort and resources in their brand identity. They also started to realize, as brands in other fields did , the commercial value of their online identity and the use of the channel for direct sales. The nature of… Continue reading Rapha Cycling

The 1910 Tour de France Challenge

Sepia is the new black

The Rapha clothing company is from my short experience similar to cycling clothing to what Louis Vuitton is for purses. Luckily, cycling apparel have always had more taste than ladies purses and some of the Rapha lines look pretty cool. Too bad their prices seem to be similar to LV, so I haven’t been able… Continue reading The 1910 Tour de France Challenge