This is a very simple post of a simple photo. It’s an advertisement from the main Finnish newspaper, Helsingin Sanomat. The ad space would cost lots, but Tikkurilan Ajomies didn’t pay anything for it. The reason this large advertisement is on the newspaper is gratitude to the proprietor’s work. The guy in the photo is a local bike messenger who was asked who he’d appreciate enough to promote, and the brick and mortar store he chose got this ad.
The concept happens during the Helsinki Design Week and I think it’s just awesome!