Bicycle and Gear Reviews

Is Lance’s $15k Giro helmet a good investment?

0 Comments 04 July 2010

It’s Tour de France time and Cancellara is leading the pack even though the Lancinator is wearing a unique, molded-to-his-head fifteen-frickin’-thousand-dollar biking helmet he wasn’t in the top three on the first day.

Wired wrote an exclusive article about Giro and the making of the super helmet, so here you go. To be honest, will it really make such a difference?

The Giro team brainstormed project ideas and eventually landed on what seemed like the perfect one. What if it focused on building one helmet for one rider, so as to maximize performance? Armstrong was chosen as that one rider, and the cycling time trial –- which emphasizes aerodynamics, because each cyclist rides solo against the clock –- was chosen as the venue. The goal was simple: to create the fastest, most aerodynamic helmet in the world for the conditions Armstrong was likely to face.

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Markus is a bike commuter gadget freak who is learning the ropes of the bike world, you can find him all around the web - but you can start with his twitter at @banton.

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Coming Thru (or Coming Through - as that URL was taken) is a daily updated bike magazine - a collection of writings and links that relate to biking in its every form. The idea started from when Maarten met Markus decided to finally start collecting the things we like about bikes and talk about our everyday adventures in dodging moving objects at high speeds.The site is run by a collage of cyclists, most notably by Canadian Johanna MacDonald, Belgian Maarten Patteeuw and Finnish Markus Sandelin.

It all started in the spring of 2010, after a record breaking snowy winter when Markus bought a house 25 kilometers from the office and decided to handle the commuting with a bicycle. It turned out the bike wasn’t up to standards for that kind of stress and the first weeks were more tragicomic than glorious. Thus the idea began to brew to actually document this journey.

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